Payza is adding new features with the goal of helping merchants improve their conversion rates.
The new In-Page Checkout tool provides merchants with a payment processing module that does not redirect customers away from the checkout page when accepting a payment. This feature streamlines the payment process and keeps the merchant's branding consistent, Payza says. However, merchants who want to offer this product need to update the code for their payment buttons, the London-based vendor notes.
Additionally, Payza's checkout system has been optimized to now fit on any mobile website and application. Mobile-Friendly Design works with Payza's standard and In-Page Checkout, without requiring the merchant to update any code.
"Our goal is to make the checkout process as seamless and secure as possible on any device," says Ali Nizameddine, executive vice president of product and technology for Payza, in a July 16 news release. "Conversion is important for all our merchants, but it is especially critical for smaller merchants where every sale is critical."