Pimovi Releases Bitcoin Enabled Entertainment App

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Entertainment and mobile technology company Pimovi has released CamFusion, a mobile app that enables in-app payments for content accessed by wearable computing.

Consumers will be able view and interact with video on the app, as well as access personalized content on sports, music and other entertainment products and services.

The app is also integrated with Coinbase.com for in app payments that includes bitcoin payments for content, merchandise and products. The Berkley-based Pimovi is releasing the app as bitcoin companies take a less favorable view of the U.S. amid a tough business and regulatory climate.

Revenue from Pimovi's CamFusion mobile app comes from in-app purchasing and subscriptions similar to Pay-Per-View, and is powered by traditional currency and bitcoin. Revenue is shared with participants in the entertainment and sports industry that use wearable point of view devices such as Google Glass, Pivothead, GoPro and others. The mobile app technology, protocol and platform are also available to wearable POV hardware partners for licensing.

Payment companies such as MasterCard and LevelUp are also working on uses for Google Glass.

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