Silicon Valley based PlaySpan, a publisher-sponsored in-game commerce
network, has acquired PayByCash, an alternative payment system for
online games, virtual worlds and social networks.
     Together PlaySpan and PayByCash stated that they create a fast growing
commerce and payment services company supporting game publishers' need
for a complete commerce and payments platform in the rapidly growing
market of online games and interactive entertainment.
     As a payment gateway, PayByCash provides the broadest network of 70
different payment methods, supporting over 200 countries. The Ultimate
Game Card, PayByCash's pre-paid card, can be used for all of its
merchant clients and is fast becoming the payment method among
hard-to-reach gaming demographics.
     "PayByCash's 10 year reputation in the global game industry,
operational experience of millions of transactions each year and the
trust of millions of gamers is a great addition to our in-game
marketplace platform," said Karl Mehta, Founder & CEO of PlaySpan. "We
are excited about the synergies of our businesses and will continue to
promote PayByCash's global payment platform to our publisher partners
     "PlaySpan and PayByCash have complementary missions. PayByCash handles
payments from consumers across the globe, and PlaySpan gives publishers
a place for gamers to spend it," said Kevin Higgins, president of
PayByCash. "We believe that our publisher partners will continue to
benefit from our strong operational and global expertise to drive their
micro-transaction revenues."
     ((Comments on this story may be sent to
     ((Distributed on behalf of 10Meters via M2 Communications Ltd -
((10Meters -

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