Publication Date: March 31, 2008
Document Format: pdf
Author: Brian Riley
This TowerGroup ViewPoint suggests that credit card issuers consider the relevancy of their reward programs in the disrupted US economy. Mainstream programs that offer vacation plans and high-end products to reward card usage may not suit consumers suffering from a decrease in confidence in the economy, reduced disposable income, and less easily available credit. In an environment that demands better credit quality for issuers' portfolios rather than more spending, issuers will have to adapt their programs to ensure better payment and account maintenance rather than spend velocity.
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