The prepaid card market is growing prodigiously but has become so competitive and complex that many of the smaller players will fade away or become targets for acquisition, according to a new Aite Group report.

Prepaid cards will expand by 20% annually from 2010 to 2016, as the number of cards growS from 9.7 million in 2010 to 29.2 million in 2016, researchers predict in the report .

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