PSCU Financial Services yesterday launched a new overdraft opt-in service that is part of the CUSO’s efforts to help credit union prepare for the changes to Reg E to be implemented July 1.

“CU Initiative” is designed to help credit unions maximize enrollment in their overdraft protection programs, PSCU said. The package includes a series of member contact options to get them on board for overdraft programs tied to debit and ATM transactions.

Among the contact options are a customized digital message, a scripted outbound call from the CUSO’s call center that shows the CU’s name on Caller ID and an IVR with an introductory message and toll-free number members can use to authorize their opt-in.

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