As more banks offer prepaid cards, some are tying the cards' pricing to other relationships with the bank — a decision that may send the wrong message to the underbanked consumers most likely to use prepaid.

Prepaid cards have strong following among the underbanked population, which uses the cards to lessen its dependence on cash and the traditional banking system. Many prepaid card owners use the product as a way to deliberately avoid doing business with a bank — even when they know a bank could save them money. 

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