After this interview, on Feb. 9 the New York Times published a story noting that some Citi customers using their iPads to settle their cable bill or mortgage payment actually paid twice because of an apparent glitch (see story).

Tablets have developed a reputation as a venue for games, reading and pursuits that require more time. But for Citigroup, that's fine. The more immersive consumer use of tablets is in forming a content strategy that has helped the bank's Apple Inc. iPad app enjoy quick success.

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