European parking lot company Q-Park will begin offering consumers the ability to pay for parking with devices that adhere to the EMV payment standard.
Through a partnership with MasterCard, England-based Q-Park will deploy technology to allow for card-based and contactless payments. Consumers with debit accounts on MasterCard’s Maestro network will be able to conduct transactions without entering a PIN.
Q-Park will begin the rollout in the Netherlands during the second half of 2013. The company says it is the No. 2 parking company in Europe and has 5,800 parking facilities in 10 countries.
Cashless methods to pay for parking are on the rise. In addition to technology that lets consumers pay for parking with their mobile devices, other technology aggregates data about available spots from parking lot providers to help consumers identify nearby options and calculate estimated costs. Other services are helping individuals offer up parking—for a fee—at their residences when large events are held in their neighborhood.