Patrons of Henry's Cafe Bar in London can now pay for food and drinks through their smartphones when using the QikServe app.

Henry's became the first bar in the TCG group to offer the self-service ordering and payment system, London-based mobile technology provider QikServe states in a Feb. 4 press release. QikServe calls the app its "waiter in the pocket" system.

When customers arrive at Henry's, they can use the QikServe app on their iPhone or Android smartphone to scan a QR code on their table to bring up a menu of food and drinks.

After placing an order, customers choose to pay with a card or a PayPal account. QikServe transmits the order to the bar where it is placed in the same manner as traditional food or drink orders.

TCG, which operates 69 bars and pubs across the U.K., plans to deploy the service to more of its locations in the future.

"We're delighted to be using mobile technology to offer our customers a new way to order food and drink at one of our flagship sites," Ben Levick, TCG director of operations, states in the release.

The option to use QikServe helps the staff when a bar becomes busy, Levick says.

Each bar can customize the app to make menu changes, QikServe says. Its app also connects to the QikServe platform over the Internet by using a mobile data connection.

Henry's will use the QikServe system alongside its point of sale system provided by Micros Systems. QikServe says it is working with Micros to develop more mobile technology for the hospitality industry.

In addition to offering customers a new way to order and pay, QikServe also offers businesses the ability to provide customers with targeted promotions.

"No one likes missing out on the conversation at their table while they wait for drinks at the bar, and now they don't have to," Dan Rodgers, founder of QikServe, states in the release.

"With QikServe we have created a product that combines convenience for the customer with a new marketing and consumer engagement channel for the business owner," Rodgers adds.

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