Credit card issuers are still sending less mail to consumers than the did a year ago, but some large issuers have started to increase mail solicitations, according to data from Synovate Mail Monitor. During the second quarter ended June 30, U.S. households received 349.1 million credit card offers, a 67.1% drop from 1.06 million during the same period last year and a 6.3% reduction from the 372.4 million offers received during this year's first quarter. Several major issuers, however, increased their mailings during the quarter compared with the first quarter, with Bank of America Corp.'s jumping 77.5%, to 55.2 million from 31.1 million, and Citibank's rising 65%, to 56.1 million from 34 million. "Less bad is the new good," says Anuj Shahani, director of competitive tracking for Synovate's Financial Services Group. "The overall market is taking an upswing, albeit from very depressed levels." Mail volume tends to be about six months behind changes in the economy, Shahani notes, adding he expects a full upswing in mail volume to hit in 2010.

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