Royal Bank of Canada is providing a virtual reality "try before you buy" experience for its RBC Rewards customers.

Consumers can now virtually try a product or experience before purchasing it with their loyalty points. The aim is to show customers the benefits of certain offers in a tangible way to help their decision making.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry