Plimus Inc., an e-commerce services provider, attracted more than 5,000 customers in 145 countries without much marketing. That user base hints at the growing demand for processing technology that equips merchants with payments mechanisms on their e-commerce websites.

Now, the Fremont, Calif.-based company is looking to capitalize on that growing demand and further its reach with a rebranding campaign and new executive team focused on providing digital goods vendors an e-commerce infrastructure and payments platform.

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