In the last two months, the CEO of a major national restaurant payments service has seen surprising uptake of Apple Pay among the company's restaurant clients.
He is reporting that in-app Apple Pay transactions, on average, account for 20% of all purchases. With some of the company's restaurants, it has seen that figure climb as high as 30%.
I think it solves a bigger pain point, said Chris Webb, CEO of ChowNow, which supports about 2,000 restaurants in 45 U.S. states plus some clients in Canada. By replacing the need to fill in an address and payment details, Webb said, his restaurant customers are finding that three minutes can be cut from the time of each order.
When Webb saw Apple Pay starting to take off, he rethought his payments strategy and reached out to Google Wallets team to provide Android-using patrons the same opportunity. ChowNow and Google Wallet announced the teaming on April 6, but ChowNow has been upgrading Android customers to the new version of the ChowNow app for ten days, after having worked with Google since December.
Google Wallet is now one of many payment options within ChowNow, and the vendor is testing how many Android users will try using it to pay. Though the vendor has not yet examined the data from Google Wallet users, it predicts increased order volumes and shorter order times from these patrons.
ChowNow is also assuring patrons that they will not be liable for fraud. Though this is a common pitch for new payment systems, "Google really wants to make (refunds) easy, Webb said.