United Kingdom homewares retailer Lakeland will offer customers contactless card and mobile payments through a partnership with Barclaycard and Visa Europe.
All 57 Lakeland stores throughout the UK will accept the contactless Barclaycard after June 30, Barclaycard announced Feb. 14.
The partnership came together after Lakeland expressed a need for faster payment options for its customers, Barclaycard stated in a press release.
Barclaycard executives view Lakeland as the type of retail store that will provide customers confidence in contactless and mobile payments.
"Lakeland's decision to introduce contactless is great news for a pioneer in home shopping,” Richard Armstrong, head of UK payment acceptance at Barclaycard, said in the release. “It's fantastic to see a well known brand such as Lakeland recognizing the benefit that contactless technology can bring to their customers and their business.”
Wilmington, Del.-based Barclaycard, a member of the Barclays Group, has been behind contactless card distribution in the UK since 2007, the press release stated. Barclaycard and parent Barclay Group have issued more than 15 million contactless debit and credit cards and have installed contactless terminals in more than 56,000 retail outlets.
The press release did not indicate the technology supporting the card, though Barclaycards commonly use radio frequency identification for contactless payment at point-of-sale terminals. Consumers making mobile payments with Barclaycards generally use Near Field Communication-enabled mobile phones through Orange, a mobile telecommunication partner for Barclay Group.
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