Improving the checkout experience and accepting alternative payments will be a key focal point of many retailers’ investment in online infrastructure, according to the results of a Forrester Research survey commissioned by Shop.org, the digital retail division of the National Retail Federation.

According to the results of the annual “State of Retailing Online” survey, 51% of retailers said site optimization, with a focus on the payments experience, is their top priority in 2013. These capabilities are expected to complement existing and ongoing investment in mobile technology.

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