Improving the checkout experience and accepting alternative payments will be a key focal point of many retailers’ investment in online infrastructure, according to the results of a Forrester Research survey commissioned by, the digital retail division of the National Retail Federation.

According to the results of the annual “State of Retailing Online” survey, 51% of retailers said site optimization, with a focus on the payments experience, is their top priority in 2013. These capabilities are expected to complement existing and ongoing investment in mobile technology.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry