Rev Worldwide, a prepaid card marketer serving underserved markets in India, Romania, Kosovo, Australia and Mexico, this year plans to establish North American operations. The Austin, Texas-based company says it plans to develop, operate and market integrated prepaid card and mobile-payments initiatives for North American financial institutions, telecommunication firms and merchants.

Bertrand Sosa, Rev Worldwide’s North American operations president, contends U.S. consumers are open to alternative payment methods and new financial relationships because of the market turbulence affecting major banks. “The U.S. is a huge market for financial services, and the recent turmoil [within the financial-services industry] opened new doors for [payment] innovations and new financial relationships because consumers have lost faith in traditional financial institutions,” Sosa says.

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