Revel Systems plans to expand in Europe after securing a $1.2 million grant from Invest Northern Ireland.
The San Francisco-based mobile point of sale provider will open a U.K. sales and operation system in Belfast and continue to target food service, small-business retailers and franchise operators as its customer base, said Lisa Falzone, co-founder and CEO of Revel, which has a target of being fully functional in Europe in six to 12 months.
In addition to retail franchises and online shops, Revel will also target sports stadiums in Europe. Last year, the company illustrated how its iPad-based system could operate during a power outage in a stadium during a game at Alabama State University, the first sports venue to have a Revel system in place.
Revel will move quickly to add support in its software for additional European payment providers, for both card-based and mobile payments, Falzone said. The company will also add more language options.
Revel chose Northern Ireland for expansion because of its "multi-lingual talent pool," Falzone said.
Revel's iPad-based system appeals to businesses looking to reduce expenses, said Brian Riley, senior research director and analyst with Boston-based CEB TowerGroup.
"They are cheaper to get out there and they become very scalable, and that's very notable," Riley said.
In addition, Revel is able to customize its technology for different retailers, and sales clerks are able to move around the store with the system, Riley said.
Revel expanded its iPad point of sale capabilities in late September to incorporate e-commerce and Apple Pay.
When Revel began dipping its toe into the European market a year ago, it integrated its point of sale system with the Adyen Shuttle mobile card reader for accepting EMV chip-based cards.