RevEurope has formed a partnership and is offering two Visa-branded prepaid cards in Kosovo, a disputed territory in the Balkans, John Mitchell, CEO of RevEurope, which is based in Dublin, Ireland, tells ATM&Debit News, a CardLine Europe sister publication.
RevEurope formed a partnership with IPKO, one of Kosovo's mobile-telephone service operators; Raiffeisen Bank Kosovo; and Better Served Kosovo, a private-development group, to introduce the country's first prepaid cards. Raiffeisen Kosovo, a subsidiary of Raiffeisen Holding in Vienna, Austria, began issuing the Raiffeisen Bank Visa Prepaid Card and the IPKO Visa Prepaid Card Oct. 28 in Pristina, Kosovo's capital and largest city, Mitchell says. "We are very happy with consumers' acceptance of the card," he adds. RevEurope is running a special promotion and is not charging a fee to purchase the cards, Mitchell says. Applicants can apply for the Raiffeisen Bank Visa at Raiffeisen bank branches, and applicants can apply for the IPKO Visa Prepaid Card online. They can pick up the card at IPKO offices, Mitchell says. Raiffeisen Bank customers can pick up the card at any ban branch. This is the first time prepaid cards have been offered in Kosovo, a country with a population of 2.2 million, Mitchell says. There are 4,500 point-of-sale terminals in Kosovo and 300 ATMs, where cardholders can use their cards. Cardholders also can use the card to shop online, Mitchell says. Jean-Marc Tonti, Visa general manager for the region, says the prepaid card will contribute to increasing electronic payments in the country and bring more consumers into the banking sector. RevEurope is a portfolio business of MPower Ventures, which was started by the founders of NetSpend Corp., the Austin, Texas-based prepaid card marketer.

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