Revolution Money Inc., which owns the new credit card brand RevolutionCard, has decided against a direct-to-merchant sales effort. Instead, the St. Petersburg, Fla.-based company intends to secure card acceptance by working with independent sales organizations through merchant acquirers, says Dax Cummings, Revolution Money chief operating officer. "We saw the fastest way to get into the market and get the network up and running was to work through the acquiring space," Cummings tells ISO&Agent Weekly, a CardLine sister publication. ISOs indirectly will work with Revolution Money through the company's merchant acquirers, he says, adding that he understands how ISOs may see RevolutionCard as a threat to their income because Revolution Money does not have a direct ISO program. In discussing how Revolution Money intends to work with ISOs indirectly, he says he hopes to make clear the importance the company places on the ISO industry. "We are not currently working with ISOs, but it's not a reflection of our views" of them, says Cummings. Revolution Money intends to announce by fall how ISOs can work with at least one of the company's acquirer relationships to support the upstart card brand, says Cummings.

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