Rooam's creation of a mobile application to open and close tabs at bars and restaurants has followed the modern mobile payment playbook: Develop a use case that will resonate with consumers and their smartphones, and pick up a partner that could potentially acquire your technology.

In narrowing down its application as one that makes it easier for consumers to pay for the time they spend consuming drinks at a bar or restaurant, Rooam made a common mobile payments play.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry