Debra Rossi, an executive vice president at Wells Fargo and Co., is assuming the Electronic Transactions Association presidency during an era when technology and new entrants are reshaping the acquiring business.

It’s also a period of rapid expansion for the ETA as tech companies join the ranks of ISOs and other acquirers that formed the association. Meanwhile, the Washington-based trade group is intensifying its lobbying efforts and contemplating expansion overseas.

“I am thrilled to be leading ETA during such a transformative time in our industry,” Rossi said in a Dec. 8 press release. “I look forward to working with my fellow board members to build upon ETA’s continued momentum and success.”

The ETA also announced the election of six new board members and the appointment of members to the trade group’s Presidential Advisory Council. All take office in January.

“Our new Board Members and Officers reflect ETA’s broadened membership, which includes the world’s largest payments and technology companies,” Jason Oxman, CEO of ETA, said in the release.

The association’s leadership is charged with furthering the payments industry, Oxman said.

“The impressive accomplishments and leadership expertise of our board members will serve our membership well as we work to advance the payments technology industry,” he said. “I know the talent, energy, and experience they bring to the table will strengthen our organization.”

Six directors were confirmed by member vote to two-year terms on the board.

Those serving their first term are Eric Dunn, senior vice president, payments and commerce solutions, Intuit; Kevin Jones, president and CEO, Anovia Payments; and Chris Lee, president, North American strategic partnerships and emerging markets, Moneris Solutions.

Second-Term directors are John Barrett, president, North America, NXGEN Payment Services; Joan Herbig, CEO, ControlScan; and Jennifer Miles, president, VeriFone Americas, VeriFone.

Other board members are Donald Boeding, president, merchant services, Vantiv; Chuck Harris, president, Netspend; and Brian Mooney. Tim Tynan, CEO of Bank of America Merchant Services, was named to fill a vacancy on the board.

Besides Rossi, the officers of the 2015 board of directors are board president-elect, Greg Cohen, president of iPayment; board treasurer Jeff Rosenblatt, president, EVO Payments International; board secretary, Jeff Sloan, CEO, Global Payments Inc.; and board immediate past president Kim Fitzsimmons, U.S. market president, Chase Merchant Services.

Ex officio members include Oxman and Jan Estep, president and CEO, NACHA; Don Kingsborough, vice president of global retail and strategic development, PayPal; Sameer Govil, head of acceptance solutions, global acceptance, Visa Inc.; Joel Henckel, senior vice president, group head, emerging verticals and acceptance, MasterCard Worldwide; Gerry Wagner, vice president, global acceptance, Discover Financial Services; and Ed Jay, senior vice president and general manager, small merchants services, American Express.

Rossi announced appointments to the Presidential Advisory Council, who hold non-voting seats on the ETA Board. They are Guy Harris, president, North America, Elavon; Colson Hillier, vice president, precision marketing, Verizon Wireless; Joe Kaplan, CEO, Total Merchant Services; Steve Klebe, business development, Google Inc.; and OB Rawls, senior vice president and general manager, national merchants and independent sales organizations, First Data.

Some 550 companies from seven countries belong to the ETA, including ISOs, financial institutions, processors, mobile technology providers and equipment suppliers, according to the association’s website.

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