Mobile payment share for Alipay, the payment affiliate of Alibaba, rose to 54% of payments in the first ten months of 2014 from 22% all last year.
Some of China's less developed provinces led the mobile growth, with Tibet at 62%, Shaanxi at 60%, and Ningxia, at 58%, the latter two being Midwestern but still removed from China's densely populated coastal cities. Alipay's mobile wallet application has 190 million active users, according to the company. Overall Alipay has over 300 million "real-name" registered users in China.
The contrast between that and China's largest, wealthiest cities is stark: Alipay customers in Beijing made only 29% of payments through mobile, in Guangdong 27%, in Shanghai 24%. This is likely due to much higher Internet access rates in those cities, allowing users more opportunity to pay from a PC or laptop. Mobile banking options have often performed better in more rural areas due to lack of physical Internet infrastructure.
The volume of payments still comes primarily from the wealthier, more densely populated areas. According to the company Beijing and Shanghai still made up 55% of total payment business this year, and 42.3 billion payments have been completed since the service's launch in December 2004.