Qiwi, a Russian payment services company is working with Beeline Russia to allow its customers access to Qiwi's digital wallet service.
Beeline is a subsidiary of OSJC VimpelCom, a Dutch company that operates primarily in Italy and Central Asia. Beeline customers who already use Qiwi's wallet will see their interface change to Beeline's black-and-yellow style rather than have to run a separate app.
"Cooperation with Qiwi will provide all Beeline's customers with a broad range of new opportunities as Visa Qiwi Wallet is accepted by most of the popular merchants," said OJSC VimpelCom executive vice-president for marketing Anastasia Orkina in a June 3 press release. "We expect that this service is going to mark a new era of mobile financial services and that its launch will increase the number of those who use modern payment technologies."