Sam's Club plans to launch a cash back program for a new co-branded MasterCard that will also leverage EMV-chip technology, providing some much-needed momentum for the EMV migration in the U.S.

"The thin edge of the EMV wedge is beginning to occur," says Jordan McKee, a senior analyst at Yankee Group. "Retailers have begun to understand that for better or worse, EMV will become a reality in the U.S. and steps much be taken to prepare for the liability shift."

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