Payleven, a mobile payment venture from the Samwer brothers' Rocket Internet incubator, started selling its mobile chip-and-PIN mobile card reader last week and received hundreds of orders for the new device.

If payleven's business model resembles that of Square, that may be the point. Other projects by Marc, Alexander and Oliver Samwer have taken heat over the past couple years because they resemble high-growth companies in the U.S. The German entrepreneurs' "Clone Factory," as some call it, has created successful companies that resemble eBay (Alando), Facebook (StudiVZ), Groupon (CityDeal) and now Square.

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