MasterCard is working with SelectCore to issue prepaid cards for World MasterCard Fashion Week, scheduled for this week in Toronto.
SelectCore will use its own real-time card load and activation system and Datacard Group’s instant issuance printers to distribute cards to VIPs and visitors at the event. The cards will feature event-related photography and original designs. SelectCore will personalize the cards for attendees.
SelectCore builds a range of prepaid products, including stored-value cards and mobile top-up cards that typically serve underbanked consumers. The company recently added online bill payment capabilities.
Datacard Group, which has been ramping up its tech capabilities over the past year, offers services such as Secure Issuance Anywhere, which helps companies issue cards and mobile payments applications, as well as passports, badges and other credentials.
World MasterCard Fashion Week connects designers with buyers, press and consumers. The event is also tied to a year-round marketing program for Canadian designers and the MasterCard network in Canada.