Seamless' SEQR has gained a client in the gaming industry.

Online casino Vera&John now offers the Swedish mobile payment app to its users to recharge their accounts and register as new users through the SEQR app.

Seamless, the Stockholm-based payments company that developed and launched SEQR four years ago, initially aimed the mobile wallet product at supermarkets, convenience stores, fast food chains, parking operations and other everyday merchants. It decided to approach the more niche online gaming industry now that it has expanded SEQR's operations to 16 countries, Seamless CEO Peter Fredell said in a Dec. 27 news release.

The online gaming market had a volume of $35.5 billion in 2013, and forecasts growth to $56 billion by in 2018, according to statista.com.

"Since smartphones offer unlimited possibilities, they are becoming a large part of our everyday life,” Vera&John CEO Dan Andersson said in the release. "We use media, do bank errands, play games, communicate and engage in many other activities, so it is a natural step for Vera&John to engage the mobile channel in a broader way.”

He also anticipated the possibility “to reach existing SEQR users with our mutual offers."

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