Reconnecting to his youthful punk rock days, billionaire Sir Richard Branson's Virgin Money U.K. is offering a credit card featuring the Sex Pistols.
The MasterCard-branded cards will feature art showcasing the punk rock band's popular 1977 songs "Never Mind the Bollocks" and "Anarchy in the U.K."
Branson signed the Sex Pistols to Virgin Records, one of his first companies, and produced the songs in the late 1970s, triggering a wave of anti-establishment sentiment in the U.K.
As such, Branson is hoping to catch the attention of the now-aging punk rock segment of the credit-card carrying public.
"I can't think of anything more appropriate than Virgin Money adopting the Sex Pistols on their credit card," Branson said in a promotion for the cards. "Virgin Money is challenging established banks and giving them a run for their money."
The band should draw attention to his upstart credit card business, which markets itself as the "punks of the multi-billion dollar market for consumer debt," Branson added.
Virgin Money offers credit cards with variable annual percentage rates ranging from 7.9% to 18.9%. By comparison, the APR on cards in the U.S. on average falls between 12% and 22%, according to Bankrate.
Branson's venture capital conglomerate, Virgin Group, owns Virgin Money U.K.
Branson, an investor in Square, has also dabbled in digital currency, accepting Bitcoin payments for some of his business ventures.