ShopKeep POS has hired Drew Schwartz as vice president of product management and David Herzog as director of business development for the company's channel business.

Schwartz was previously vice president of product management for Gust, a global platform for the sourcing and management of early-stage investments. Herzog was previously vice president of partnerships and alliances at GoPago, where he launched the cloud-based point of sale company's reseller program and managed enterprise and strategic partnerships.

In July, ShopKeep POS hired former First Data executive Todd Lasher as vice president of its channel business.

The hires come as ShopKeep POS prepares to enter new market categories in the next year, the company says.

"2014 promises to be an exciting year for us as we expand our product offering for bars and restaurants," says Jason Richelson, Founder and CEO of ShopKeep POS in an Oct. 8 press release. "These are more complex businesses and a natural next step as we continue to grow."

ShopKeep POS also recently partnered with Global Payments to offer ShopKeep POS' iPad point of sale system to Global Payments' merchant clients.

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