Shopkick has launched its mobile commerce and rewards service in Germany with a group of the country's largest merchants.
At launch, the company's German network will include more than 1,400 stores. Its clients include Douglas, the largest beauty retailer in Germany; Media Markt and Saturn, both consumer electronics chains; OBI, a "do it yourself" retailer; and Karstadt, one of Germany's largest department stores. Shopkick's brand partners in Germany include P&G, Henkel and GsK.
The move follows SK Planet's announced acquisition of Shopkick, a deal meant to allow shopkick to expand globally.
"Since shopkick launched in the U.S. a little more than four years ago, we have expanded from tests in a few hundred stores with four retailers to our current national footprint now we are going to Germany because it is Europe's largest and the world's fourth largest economy, and has one of the highest smartphone penetration levels in the world," said Cyriac Roeding, CEO and co-founder of shopkick, in an Oct. 23 press release.
Shopkick's German launch will coincide with television, mobile and online marketing through a partnership with ProSiebenSat.1, a European media company that will also integrate shopkick into mobile apps in Germany. Shopkick recently opened an office in Berlin, headed by Peter Thulson, the company's vice president of international partnerships and acting managing director for Germany.
Shopkick uses a mix of ultrasonic technology and Bluetooth Low Energy beacons to locate consumers when they walk through stores. Shopkick then delivers special offers based on the shopper's location. Its clients in the U.S. include Macy's, Old Navy, Best Buy, JCPenney, Crate&Barrel, Sports Authority and Target.