Shopzilla, a technology company that manages a portfolio of shopping, product comparison and coupon websites, is expanding its mobile payments capabilities by acquiring startup Zappli.
San Francisco-based Zappli's offerings include InstaBuy and myShopanion. InstaBuy is a mobile-centric digital wallet that stores users' payment card and billing information so consumers can complete mobile e-commerce transactions by entering in an e-mail address and password on websites that support the payment method.
The myShopanion iPhone app is for shopping in physical stores. It lets users search for products by brand name or by scanning a bar code, as well as compare prices at different retailers. The app also integrates with social media so users can get recommendations about products from their online contacts.
Los Angeles-based Shopzilla will integrate the Zappli technology into its shopping websites, which include websites under the Shopzilla, Beso and Bizrate brands in the U.S., France, Germany and U.K., as well as Tada.com in the U.S.
The retail industry is experiencing some of the most dramatic changes in consumer behavior in its history," Shopzilla CEO Bill Glass says in a press statement. "By acquiring Zappli, an innovative player in mobile-centric commerce, Shopzilla will accelerate its ability to offer a highly satisfying and seamless shopping experience across all digital devices.
Zappli's staff will join Shopzilla, with co-founder and CEO Philippe Suchet becoming ShopZilla's chief strategy officer. Terms of the acquisition were not disclosed. Private equity firm Symphony Technology Group has owned Shopzilla since June 2011, when it bought the company from Scripps Networks Interactive for $165 million.