Signature Card Services will give away EMV-enabled point of sale terminals to client merchants in the U.S. in an attempt to ease the transition to the chip-card standard.

The payment services company will distribute Ingenico's Telium2 payment devices starting on June 15. Ingenico has deployed 20 million terminals in more than 120 countries, including a number of EMV markets.

"Partnering with Ingenico offers tremendous advantages to our merchants," says Anthony Urquidez, vice president of Operations for Signature Card Services, in a release. "We are committed to helping merchants embrace the change and will continue to spearhead education and support."

Ingenico also recently entered into an EMV partnership with Heartland Payment Systems. In that partnership, Heartland will integrate its encryption technology into Ingenico's terminals to provide security for magnetic-stripe and EMV transactions.

Merchants face a series of fraud liability shift deadlines imposed by the card networks to adopt EMV cards, which are considered safer from counterfeit fraud than magnetic-stripe cards.

Winning merchant participation has proven to be a challenge, since some merchants consider their current security policies to be strong enough without EMV. Merchants also contend the EMV standards do not properly account for the growth of mobile contactless payments. 

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry