Simon Property Group Inc. has begun to offer Visa-branded Olympic-themed gift cards at 185 of its malls around the country, the shopping center management company announced yesterday. Simon is selling the cards in denominations of $20 to $500 at guest service centers at the malls, the company says. Consumers pay a $3 handling fee per card, $1 of which goes to support the U.S. Olympic Committee, Cathi Weiner, Simon senior vice president for business development, tells CardLine. Simon plans to sell 100,000 cards, and each one includes a Coca-Cola-branded compact disc with custom content and links to Internet sites that have music, ring tones, and coupons from Coca Cola Co., Panasonic and Sega Games, the company says. Minneapolis-based U.S. Bank issues the cards, Weiner says. The cards will be on sale through August, Weiner says.
Authoritative analysis and perspective for every segment of the payments industry
Authoritative analysis and perspective for every segment of the industry
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