Synqera is trying to set itself apart from rivals in the targeted-offer crowd by using point-of-sale hardware with data collection tools that look at everything from weather patterns to the shopper's mood.

It is testing its Simplate product in Russia and announced it to U.S. merchants on Jan. 14. Simplate collects customer preferences, demographics and purchasing behavior in real time. The technology also uses facial recognition software to determine a shopper's age, sex and emotional state.

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