Pinnacle Corp. has partnered with Sionic Mobile to bring two emerging payments technology trendsbeacon-aided transactions and tokenizationto thousands of Pinnacle's fuel retailers.
Sionic Mobile's service will be integrated into Pinnacle's Palm POS. Consumers must download the ION Rewards app, which is available for both iOS and Android devices.
Beacons will be deployed both inside convenience stores and at the pump. When a customer pulls up to the pump, the beacon will detect and identify the customer. Promotions and offers based on past purchases will be sent to consumers, plus consumers can pay with a couple taps on their smartphone without going into the store.
Our priority is to deliver modern tools that automate the broad spectrum of c-store operations, said Drew Mize, chief operating officer at Pinnacle, in an Oct. 8 press release. We continue to evolve our approach to ensure our services and products meet the current demands of fuel retailers and their consumers."
The new Pinnacle-ION platform will help convenience stores by encouraging repeat visits by providing instant rewards, said the company.
Users will receive ten cents per gallon savings on every fuel purchase at ION-enabled retailers and 1% to 3% on every in-store non-fuel purchase.
The system uses tokenization, which recently got a boost in attention because Apple announced its mobile payment system to protect consumer's payment credentials.
Sionic Mobile launched the ION mobile commerce platform in June 2012. At the beginning of 2013, Soinic Mobile launched ION Local mCommerce, a platform designed to help financial institutions draw revenue from mobile banking, as a way to compete with the new mobile wallet entrants. But this year, the Atlanta-based company began working with the new entrants, embedding Google Wallet payments into its ION Rewards app. Sionic Mobile also developed the Shop2Give app that's used by Enduring Hearts, a medical research nonprofit.