Socialwise Inc. is furthering its promotion of its BillMyParents alternative payment system through its partnership with skateboarding star Rob Dyrdek.
The payment system, which enables teens to initiate purchases online that can be completed only with their parents’ approval, was featured on a May 6 episode of Dyrdek’s MTV program, “Rob Dyrdek’s Fantasy Factory.”
Dyrdek has worked with Socialwise since April 2010 to promote the alternative payment product, which launched in 2009. In February Dyrdek signed a multi-year contract to become its brand ambassador.
This week’s episode of Dyrdek’s show features a guest appearance by Dyrdek’s mother to emphasize parents’ roles in their kids’ financial education.
Socialwise, which is in the process of changing its name to BillMyParents Inc., said this month marks the first time the BillMyParents Spend Smart card, a MasterCard-branded prepaid card, has been advertised on television.