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Some consumers in Europe would pay to personalize prepaid cards, including gift, general spending, travel, youth and remittance cards, with photos, color schemes or messages, suggest survey data from United States-based First Data Corp. The processor says 38% of surveyed consumers in the United Kingdom, Austria, Germany and Italy would pay extra for personalization.  Interest was highest in Germany, at 41% of respondents. First Data based its findings on surveys by Auriemma Consulting Group of at least 500 consumers in each country. Auriemma polled German consumers in June and those in the other countries in July. According to First Data, in each country "the number of consumers expecting to buy a prepaid card in the next 12 months exceeds the number who did so in the previous 12 months." In the UK, for instance, 63% of surveyed consumers expected to buy a prepaid card within the next year, up from 21% who reported they bought one in the previous 12-month period.

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