To facilitate its push into the U.S. market, Splitit (formerly PayItSimple) recently added its cloud-based interest-free installment payment technology as a free plugin for e-commerce merchants using the WooCommerce platform.

Splitit hopes the move will help spread the word to both merchants and consumers about offering interest-free payments from credit card purchases. The startup made its initial launch into the U.S. in late 2014, opening the New York office. Splitit's development and research base remains in Herzliya, Israel.

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