Square adds Google Pay to address online checkout friction
Square’s online payments APIs and Square Invoices are adding support for Google Pay, which the mobile point of sale company hopes will streamline checkout for online stores and websites.
While online shopping is becoming popular, most online checkout flows are not very “buyer friendly,” especially on mobile devices, Square said on its site.
Even today, disparate checkout experiences still frustrate consumers and merchants. Mastercard and Visa have tried to address this by pushing a similar experience for online payments, and fintechs such as Shopify have built alternative checkout experiences that reduce navigation and keying.
At the same time, Square has been adding to its range of businesses, tweaking its readers to make it easier for merchants, adding chargeback management tools, and collaborating with eBay to extend its merchant loan business.
The collaboration is another win for Google Pay, which has spent much of the past year reorganizing its mobile payment technology to compete with Apple Pay, Zelle, and Venmo.