Francoise Brougher, a former Google and Charles Schwab executive, is Square's new business lead.

Brougher will oversee Square's growth operations, including revenue products, international expansion, customer support and partnerships. Square's most prominent product is its tiny mobile card reader, which plugs into smartphones and tablets to allow merchants to accept swiped card payments.

"Simple technologies have an outsized impact when they are made available to everyone," said Brougher in a press release.

Brougher was most recently vice president of SMG Global Sales and Operations at Google, where she led teams in charge of acquiring, growing and retaining small advertisers. She has also served as vice president of business strategy at Charles Schwab, and has worked as a management consultant for Booz Allen Hamilton.

"Her accomplishments in growing and managing large, global teams, and her focus on building simple, scalable solutions that empower millions of people, will have a huge impact on our company and our customers, said Jack Dorsey, CEO of Square, in a release.

Brougher joins Square, which has become one of the most recognizable brands in mobile acceptance, at a time when the company faces a growing number of competitors. Square competes with Leaf, WePay, Groupon, Intuit, PayPal and many others. 

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