Square ties its restaurant plays together in a software combo
Square's complementing a series of investments in mobile restaurant technology with a point of sale system that's specifically tailored for food services.
Square for Restaurants includes front- and back-end operations tailored for restaurants through a single interface to remotely manage ordering and payments, update menus, and change floor layouts. That combines with a feature that supports wait staff order placement, staff time tracking, tip splitting and fraud prevention.
Square is charging $60 per month per location, and 2.6% plus 10 cents per transaction for the POS software.
An integration with Caviar will support omnichannel restaurant management. Square acquired Caviar, a mobile order ahead app, in 2014, and has been gradually adding services since. A recent acquisition of Entrees-on-Trays allowed Caviar to expand geographically. A more recent acquisition of corporate catering service Zesty moved Square and Caviar deeper into food services.
The restaurant technology is a category-specific move that mirrors a broader strategy at Square. Square has spent hundreds of millions of dollars in the past few months to round out the merchant services that accompany its flagship payments acceptance hardware.
Square in late April spend $365 million to acquire Weebly, providing content and online store front design to complete with rivals such as Stripe. It has also collaborated with SAP to build a merchant gateway and extended open development to attract fintech developers.