It's not going to garner the attention that Square Inc.'s pact with Starbucks created, but Square's latest deal shows it's still eager to brew partnerships with coffee shops.

This time, Square has targeted a partner in its home base of San Francisco as customers of the Blue Bottle Coffee chain can now pay with the Square Wallet at some locations. This is the initial phase of an eventual rollout to all Blue Bottle stores, the companies announced Feb. 12.

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