Square, which has been selling its Apple-friendly new reader for $49 on its own site, revealed Feb. 3 that it will sell the readers for the same price at Apple stores.
With reports leaking that future iPhones would not have a standard earphone jack, Square alleviated any concerns about where its mobile card readers would fit in that equation by creating a freestanding card reader.
The reader accepts Apple Pay from iPhones and communicates wirelessly through the Square app to a merchant's account on a phone or Square Stand tablet. It also accepts payments from smartphones and EMV chip cards. Square provides a free magstripe reader with a purchase of the Near Field Communication and chip reader so merchants can also accept swipe transactions.
Even though industry reports indicate the mobile payment method has struggled to resonate in the marketplace, Apple CEO Tim Cook indicated this month that Apple Pay enjoyed growth in usage the last six months of 2015.Square, meanwhile, continues to try to get its footing after last year's IPO and revealing it was abandoning its deal with Starbucks from two years ago.