Starbucks may soon make the tools behind its successful m-commerce strategy available to other retailers.
Technology companies and retailers have approached Starbucks about offering the coffee chain's technology and mobile platforms on a white-label basis. The company is considering these overtures, CEO Howard Schultz said during a conference call to discuss Starbucks fiscal second quarter, which ended March 31.
"We further believe that accelerating global adoption of smart phones and mobile technologies in general will continue to transform and evolve the retail landscape in areas of payment, loyalty and consumer experiences," Schultz said, according to a transcript of the April 24 earnings call.
Starbucks, which began accepting mobile payments in 2009, is considered one of the few success stories in mobile payments. Mobile payments currently account for more than 14% of tender in Starbucks operated stores in the U.S. and Canada, an increase from the 10% uptake of a year ago.
More than 10 million Starbucks customers are using the company's mobile app, double the number from last year, and more than 8 million active My Starbucks Rewards members are executing 25% of the company's transactions in U.S. locations, Schultz said during Starbucks' earnings call.
"We believe that to be a successful today, a pure-played bricks and mortar retailer must create a high degree of mobile, social and digital engagement and develop a seamless relationship with customers," Schultz said.
Starbucks reported earnings of $0.56 per share on revenues of $3.87 billion for the quarter, compared to $0.51 per share and $3.56 billion in the prior year, increases of about 10% and 11% respectively. Thomson Reuters' estimates were earnings of $0.56 per share on revenue of $3.95 billion.