Starbucks Corp. named Adobe Systems Inc. executive Gerri Martin-Flickinger to the newly created role of chief technology officer as the chain increasingly focuses on selling coffee through its mobile-phone application.

Martin-Flickinger will lead global information-technology functions and help come up with new ideas for the company’s more than 22,000 locations, Seattle-based Starbucks said in a statement on Tuesday. Martin-Flickinger, most recently Adobe’s chief information officer, will report to Chief Operating Officer Kevin Johnson.

Starbucks has focused on increasing sales through its app and rewards program, which boasts 10.4 million active U.S. members. Earlier this year, the company named Johnson, another seasoned technology executive, to the COO role.

Martin-Flickinger plans to relocate to the Seattle area with her family.

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