A payment startup declaring plans to become the next PayPal Inc. probably is a bit of a stretch. But what about being “the anti-PayPal”?

That’s the tack two young entrepreneurs are taking with WePay Services, a Palo Alto, Calif.-based startup that hopes to grab market share from PayPal and Square Inc. by going after small, first-time merchants with an online payment service that takes less than one minute to set up.

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