2004 2003 2002 2001
  % consumer awareness of gift cards 94% 92% 79% 76%
  % purchased or received a card 64% 59% 37% 36%
  Average # cards purchased annually 6.9 5.6 4.6 4.1
  Overall satisfaction (1-10 scale) 9 9 9 7
  Average value of each gift card purchased $59 $41 $50 $44
  Avg. spent on all gift cards $247 $197 N/A N/A
  Source: ValueLink August survey of 1,006 adults.
 

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry