Consumers thinking of giving gift cards for the holidays may find a better bargain with store cards instead of those issued by banks and credit card companies.

Retailers that issue cards under their own names are less likely to charge fees than financial institutions that issue cards with a Visa, MasterCard, American Express or Discover logo, according to a survey released Monday by Bankrate.com.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry