FOSTER CITY, CA and AURORA, IL, July 21 / MARKET WIRE/ --
MarketLive, Inc., the
leading global eCommerce software and service provider for retailers, today
announced Successories, the leading source of motivational media, has
selected MarketLive as the company's eCommerce solution. Together, the two
companies will build a more robust eCommerce website that will allow
Successories to better market its products and services, strengthen its
brand, and improve the online experience for its customers.
"Our goal is to methodically shift Successories from a catalog-centric to a
web-centric business allowing our company to grow, but with much lower-cost
advertising costs," said John Carroll, President and Chief Operating
Officer of Successories. "Clearly, our website is integral to making this
happen. We selected MarketLive because they understand our business and
have the experience required to help us reach our goal. They were also the
best at understanding how to clearly convey the intangible, motivational
nature of our products which is critical to differentiating Successories
from the competition and building our brand."
As Successories' transition to a web-centric business progressed, more
demands were placed on the existing website. "This year, it became clear we
needed to search for a more robust and flexible platform to accomplish our
goals for the site," added Carroll. After a thorough search and evaluation
process, Successories selected MarketLive.
By using the MarketLive eCommerce Suite and services, Successories will be
-- Reduce catalog and flyer printing and mailing costs by using the
website to showcase products with virtually unlimited real estate.
-- Improve multi-channel marketing initiatives (catalog, flyers, and
online) through faster development of landing pages
-- Improve merchandising by allowing for multiple presentations of
products by theme, category, seasonal needs, and customer segments.
-- Differentiate their top-of-the-line products vis-Ã -vis lower-quality
competitive offerings by letting customers view high-quality images with
zooming and multiple-angle viewing capabilities.
-- Grow the customized part of the business by allowing customers to
create and view custom products online.
-- Improve the customer experience by integrating best-of-breed web
solutions with the MarketLive platform.
"We are thrilled to welcome Successories as one of our newest customers,"
said Terry Austin, CEO of MarketLive. "The company has a clear vision for
how the Internet can help grow their overall business grow and we are
confident our solutions and expertise will enhance their success."
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLiveÂ® eCommerce Suite
and MarketLive's best practices-based Intelligent SellingÂ® methodology
enable merchants to enhance their customers' experience online while
dramatically improving acquisition, conversion, and retention rates. The
MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive powers
successful retail eCommerce sites, including Boston Proper, Bon-Ton Stores,
Stride Rite, eVanity, Gaiam, Wakeside, and TruSnow.
Successories is uniquely positioned as the leading source of motivational
media. The company's products are designed specifically to promote
important organizational values throughout the workplace, to recognize and
inspire the people who make a difference, and to encourage excellence in
every professional endeavor. Successories' people are committed to
continuous innovation and improvement, and are prepared to respond to the
ever-changing needs of its customers. For more information, visit